Head of Sales, Marketing & PR

Job Overview

We are seeking a dynamic, commercially minded leader to build and run the marketing, sales and public relations functions of our new sports club. As a founding member of the leadership team, you will establish the club's brand, grow its fanbase from the ground up, and drive revenue through bookings, memberships, sponsorships and merchandise. You will also be the guardian of the club's reputation, shaping how it is seen by fans, media, partners and the wider community.

This is a hands-on, high-visibility role. You will set strategy, build a team, manage budgets, and deliver measurable results from the club's first season onward.

Key Responsibilities

• Brand & Marketing: Develop the club's identity, voice and visual presence. Plan and run campaigns across digital, social, print and matchday channels.
• Sales & Revenue: Lead sales of bookings, memberships, hospitality and corporate packages. Set revenue targets and track performance.
• Sponsorship & Partnerships: Identify, pitch and manage sponsors and commercial partners, delivering value that supports long-term renewals.
• Public Relations & Media: Manage media relations, press releases, interviews and crisis communications. Act as a key spokesperson alongside club leadership.
• Fan & Community Engagement: Build a loyal supporter base through events, local outreach, fan experiences and CRM programs.
• Digital & Content: Oversee the website, social channels, video and storytelling to grow audience and engagement.
• Team & Budget Leadership: Recruit and manage the team, agencies and freelancers. Own the department budget and report on ROI.

Requirements

• 7+ years in marketing, sales or PR, ideally in sport, entertainment or events
• Proven record of growing audiences and revenue, with leadership experience
• Strong communication, negotiation and relationship-building skills
• Skilled in digital marketing, analytics and CRM tools
• Passion for sport and the ability to thrive in a start-up environment

Success Measures: Fanbase and social growth, booking and membership sales, sponsorship revenue, media coverage and sentiment, and fan satisfaction.